People will accept radio silence more than constant delays. That would do so much more to hurt the public perception of them than radio silence does. If they announced every date or every time frame they were planning to, I don't know, ship a product or whatever they would CONSTANTLY be announcing delays to a degree that they would be mistakenly be viewed by people as a disaster for shit that's largely beyond their control. This shit was true before the pandemic and it's only gotten worse since then.
I'm sure the situation has improved somewhat as they've been doing this for awhile and have developed relationships with manufacturers but they're still a small time company making niche products. Manufacturers basically squeeze them in when they have time in between their real money makers. Analogue isn't Apple, so most big manufactures are not going to be super accommodating to them. They are at the mercy of supply chains, shipping services and manufacturing. Damn near (if not) all of that is stuff that is largely out of their hands and not dictated by them. Generally when people say Analogue is poor with communication they mostly refer to them communicating time-frames or dates and such. That is not a joke or exaggeration but people genuinely do not understand what a fucking nightmare manufacturing and supply chains are to deal with, particularly when you're a small business. what people don't understand is when you're a small business, manufacturing is constantly a moving target. Their products are phenomenal, and so, yes, people keep coming back.Ĭlick to shrink.You're right it does suck and you're completely justified feeling how you do. Considering this, it wouldn’t surprise me if better communication and marketing was one of their eventual goals as well.īut at the end of the day, they’ll probably always have their core enthusiast demographic. To me, these two moves alone show the company’s desire desire to expand their customer demographic a little farther than their previous die-hard enthusiast base. The Pocket is reasonably priced (compared to their previous offerings), and best of all, is now available to preorder, in contrast with their previous product rollouts where prospective buyers were at the mercy of site-crashing, FOMO-fueled mad rush inventory drops.
The Pocket has warmed me up to Analogue a little, though. This hasn’t stopped them from becoming a household name among their die-hard enthusiast base, though, so it’s hard for me to argue that their business model hasn’t been sustainable thus far. Yeah the lack of communication, prohibitive pricing and fucked product rollouts have all been common sticking points for a while, and they’re common issues for a company like Analogue who, despite their years of doing business, remain a small company with a niche market and ambitious products.
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